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PERLIE VICTORIOUS
BRANDING
MERCHANDISE DESIGN
PRINT DESIGN
The Pearlie Victorious brand project centered around creating a visual identity that embodied luxury, sophistication, and timeless elegance.
The process began by deeply understanding Pearlie Victorious' vision to showcase rare and unusual pearls, with a strong emphasis on superior craftsmanship in every piece.
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While working at the library, Darlene formed a meaningful connection with her supervisor, whose stunning pearl jewelry and refined sense of style immediately captivated her.
This professional relationship quickly evolved into a genuine friendship, and through their conversations and shared aesthetic appreciation, Darlene discovered her passion for pearl jewelry.
This pivotal relationship inspired Darlene to launch Pearlie Victorious on 2013, establishing a luxury brand dedicated to sourcing the finest rare and unusual pearls from around the world.
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